The Macro Moods of 2021: How to plan in line with the national mood

Drawing on our successful predictions in 2020, we used cultural insight to once again help planners and brands align with three macro national moods of 2021: 'finding magic in the mundane', the 'summer of awakening' and 'out of the ashes'.

Catch up on the conversation with ITV's Client Planning & Strategy Team:

Lucy Crotty – Cultural Insight & Strategy Lead, ITV
Emily Parker – Strategist, ITV

We have put their fascinating findings into a handy takeaway report, which you can download here.

Download our Macro Moods Report