Following the launch of ITVX, Kelly Williams, MD, ITV Commercial and his senior team discuss ITVX and what opportunities the new platform will provide for your brands. 

ITVX is an entirely new, advertiser-funded, free-to-watch streaming service. It will be built on a new technical and user architecture, underpinned by a significantly enhanced data capability and packed with 15,000 hours of content.  Read more about the platform here.