Challenge & Objectives

Ashdale Home Improvements specialise in bespoke luxurious conservatories and renovation solutions that transform homes into spaces of sanctuary across the North East. 

However, as a relatively new brand operating in a highly competitive local renovation market, Ashdale needed to create a point of difference in the industry. To do so, it was important for them to position themselves as trusted experts when it comes to all things home improvements. 

Ashdale were looking for a media partner that would help them to increase awareness within the Tyne Tees region in order to increase website traffic and attract new customers. They recognised that TV advertising would help position the brand as a trusted and credible home improvement company for all homeowners. 

Idea & Implementation

Ashdale’s overarching ambition was to grow their business and therefore they identified ITV as the perfect platform to help them scale up. Taking advantage of ITVs regionality enabled Ashdale to advertise specifically across their heartland, the North East. An all time campaign ran across ITV Main Channel with a mixture of peak and daytime spots which helped Ashdale to maximise their reach with a broad adult audience, which was key to business success. 

Across the campaign Ashdale ran two different creatives that allowed them to push different seasonal products and messages. Recognising that people were spending more time at home than ever before, the partnership with ITV created the perfect opportunity for Ashdale to engage with a new audience in their heartland when people were seeking inspiration for home improvements. 

The airtime plan combined a variety of genres including Soaps, Drama, Game Shows and Factual to create a campaign with longevity that was successful in reaching as many potential customers as possible.