ITV Backing Business Webinar

Brand purpose for the next generation: how to shape culture for good

Wednesday April 21st, 11:00am (BST)

Young people have real concerns about the future for themselves and the planet. They have different needs and expectations - but do brands understand these and are they doing enough to address them without falling into the tokenism trap? This webinar begins by exploring the key trends amongst 16-24s right now with youth specialist research consultancy YouthSight. It then moves on to focus on mental health, one of the most pressing concerns we are seeing in this age group, and explores how brands can play a positive, authentic and meaningful role in this space with our expert panel of speakers. 

Glenn Gowen, ITV's Head of Audiences, hosts this webinar and is joined by:

-Dr Alex George, A&E Doctor and Youth Mental Health Ambassador to the Government

-Simon Gunning, CEO, CALM (Campaign Against Living Miserably)

-Susie Braun, Head of Strategy and Communications, Social Purpose, ITV

-Josephine Hansom & Vanessa Patel, YouthSight



Catch Up Now!

Brand Purpose Webinar
video time: video title: Brand purpose for the next generation: how to shape culture for good

You can download Youthsight's insights deck here and visit their website to get in touch for more information. 

Backing Business 8 Second Sting 



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