October 17th, 2017
What really matters to young people
That was what we explored at our 3rd annual insight event in Manchester, challenging what all of us think we know about engaging and influencing young adults. Craftlaunched new research into what makes young people tick and where TV fits into their lives. The HERDmeister himself, Mark Earls, revisited his social decision-making theories through the lens of 16-24 year olds and our panel revealed the secrets behind why Love Island and ITV Hub have been a runaway success in 2017, with Laura Whitmore bringing it all together as our host.
You will find lots of nickable stuff from the event here, as well as an opportunity to create the biggest impact with 16-24s with ITV in 2018 in our Bright Young Ideas follow-up sessions. So what are you waiting for?
Jason Spencer - Business Development Director
Please contact brightyoungthings@itv.com for any queries or to book a Bright Young Ideas session.
