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ITV Backing Business - Bringing creativity back into the boardroom
This week we discussed the barriers which marketeers face when 'selling-in' the power and importance of creativity at board level - and how to tackle these issues head on.
Hosted by Kate Waters, ITV's Director of Client Strategy, and our panel of expert speakers:
Fran Cassidy, Founder, Cassidy Media Partnership
Orlando Wood, Chief Innovation Officer, System1 Group
Jon Evans, Chief Marketing Officer, System1 Group
Tom Patterson, Client Strategy Controller, ITV