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Wednesday October 7th, 11am (BST)

This year has been quite the 'Corona-coaster'; in this webinar, we explored the mindsets of three key life-stages across the UK and the opportunities for brands to play a more meaningful role going forwards.
Based on recent qualitative research, we focused on insights from three core target groups: young adults, young families and 50+. We uncovered how they are experiencing the world right now, the key tensions in their lives and the best way for brands to resonate with them during this time.
ITV's Client, Strategy and Planning team Director Kate Waters will host the session, presented by:
- Lucy Crotty, Cultural Insight and Strategy Lead, ITV
- Emily Parker, Client Strategy & Planning, ITV
Riding the corona coaster screenshot
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Get in touch...

The cultural insight unit in ITV's strategy team are always on the hunt for cultural insights to supercharge your creative inspiration. Get in touch if we can help you with any strategic challenges at the moment.

To request the full deck of this presentation or for us to present this to you and your teams, please email



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