ITV Backing Business Webinar

Tribes, Trials and Hijinks: how brands can harness popular culture

Wednesday March 10th, 11am (GMT)

In this webinar, we explore the connection between popular culture and TV and what it means for brands who want to build fame, relevance and engagement.

Bhavit Chandrani, ITV's Director of Digital & Creative Partnerships, hosts this fascinating discussion with our panel of expert speakers:

Dr Alex Gordon, Founder, Sign Salad
Phil Harrison, Journalist, TV Critic and Author
Lucy Crotty, Cultural Insight & Strategy Lead, ITV

Catch up now

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video time: video title: Catch up now

Backing Business 8 Second Sting 



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