We want to make the biggest shows with the smallest footprint and inspire our viewers with tangible ways they can reduce their impact on the environment too. COP26 2021 will be the biggest environmental cultural moment of the year and an opportunity for ITV to support changing culture for good. 

In support of COP26, ITV will be taking over ITV main channel for ITV Climate Action Week on 1st November 2021. In an unprecedented national first, as well as taking part in COP26, ITV have created a week of sustainability themed commissions, programming and marketing. The content will be inspiring, entertaining and accessible, to encourage Brits to make simple swaps in their homes for the health of our Home Planet. 

We are looking for like-minded, action orientated commercial partners to join forces with ITV Home Planet via the brands, products and solutions that make it easy for our viewers to positively change their behaviour in what will be the biggest environmental communications opportunity in 2021

Who can get involved 

We welcome new and established brands and will work with you to create the perfect package to suit budgets of any size. Think you’re too small for TV? Try us.

Our priority is working with like-minded brands, so we’ll ask you to share information about your environmental work and goals before we get started. 

How you can get involved 

There are lots of other creative ways to get involved with ITV Climate Action week via ITV Home Planet, so why not send us a brief and we’ll work with you to curate a bespoke solution. Here are a few ideas to get you started:

‘Sustainability Soaps’ Ad Break Takeover

Put your brand at the heart of our first ever ITV Climate Action Week ad-break to inspire viewers with urgent behavioural changes they can make at home to dramatically reduce their carbon footprint.

ITV Home Planet’s mission is to encourage viewers to reduce their carbon footprint by making simple sustainable swaps at home. So what could be more effective than demonstrating these swaps within the nation’s most famous homes?

This exclusive opportunity will be a bespoke creative solution for six sustainable brands to collectively take over two ad-breaks within our iconic soaps.
Each partner brand will have exclusive access to the set of either Coronation Street or Emmerdale and use of ITV Talent.
Each of our partners will have the chance to own a sustainable behaviour change and provide the brand solution to the sustainable swap, showcasing their leading green credentials. 
For maximum impact ‘Sustainability Soaps’ will run twice in contextual ad-breaks in the Soaps across Climate Action Week. In addition, we will offer partners usage rights to be able to run this bespoke creative as a standalone AV asset throughout the week across the ITV Commercial platform.


To register your interest in this opportunity, please contact itvcommercial@itv.com by 20th August, with final commitment required by 10am September 3rd.

Home Planet Proudly Presents


Introduce your new ‘green-themed’ brand ad with a special environmentally-focused ident. 


Catch your audience’s attention with a dedicated signpost and ensure they’re leaning in ahead of your ad. 



Create mini documentaries fronted by ITV talent that delve deeper into your environmental processes. 


Put your message at the heart of our storytelling to naturally inform viewers about your brand. 

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Kicking off ITV Climate Action Week could look like this on 1st November…

There are also lots of contextual airtime opportunities around our green scheduling. We can’t release specific details of our schedule just yet, but read on for an example day. 


ITV Daytime

Known for reflecting the issues of the moment, our editorial themes will be taken over by green messaging, tips, and advice. 


ITV Game Shows

We’ll have a bit of fun by quizzing contestants on all things green!


Regional News

Across our regional networks, our trusted presenters will hone in on local topics that matter most. 


ITV Soaps

We’ll build green narratives into Coronation Street and Emmerdale. By normalising behaviours in soaps, we’ll show millions of viewers that making sustainable swaps is the right thing to do. 


8pm Slot: New AFP Commission

‘Save Money: My Beautiful Green Home;’ a brand new ad funded series showcasing the greenest, dreamiest homes, huts and small spaces in the UK, inspiring viewers on how we can all live the green dream.


9pm Slot: Potential Primetime Documentary Commission 

We’ll finish a busy day of programming by digging into environmental issues and encouraging viewers to play their part. 


There will also be green themed segments, storylines and shows running throughout the rest of the w/c 1st November. 

Get Involved

To join a growing number of brands getting involved, get in touch with your sales representative or via itvcommercial@itv.com. To find out about all the ways ITV is helping the planet, click here

We are asking any interested ITV Home Planet partners to provide us with solid sustainability progress proof points before we can commit to an ITV Home Planet partnership. Your ITV rep will be able to advise you on the required information.

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