For the first time ever, we’re trialling the sale of linear and VOD inventory in a single combined package.
As the World Cup comes to a close, January’s Love Island from South Africa is set to be the nation’s ‘next big thing’, and will be the foundation for the trial of ITV’s first ever fully convergent buy. For the first time, we’re launching a limited number of 25 packages which combine both linear and VOD inventory in a single transaction.
The trial aims to evolve the way we sell, as we work to make ITV advertising easier to buy.
The packages will only be available through Planet V, making it the first time ITV’s linear inventory has been bookable on the platform. Here’s how it works:
Each package will combine spot and VOD inventory into a single campaign, with delivery aligned to how Love Island is viewed by its audience (which naturally falls at around 65% linear / 35% VOD)
The test packages will deliver Love Island viewer impacts and impressions at an incentivised single fixed cost per thousand of £15
The 25 packages will only be available on Planet V on a first come first served basis. They’ll become available on the platform from 10am on 19th December until 5pm on the 22nd. When it’s gone it’s gone!
For this test phase, packages will be limited to 30” copy only