Catch up on ITV's Simon Daglish, Claire Heys and YMU's Leon Harlow explore how brands can harness television content and TV more effectively.

Our panelists take a look at what great sponsorships look like and why they work. The opportunities for deeper brand integration – how to get closer to the content. How much context matters. The use of TV talent as brand ambassadors and within brand advertising.

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video time: video title: Content, Context, Talent

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