Lockdown has been a challenging time for our viewers. We have kept in touch with them on a daily basis and it is clear that TV has played a significant role in helping people deal with the rollercoaster of moods and emotions experienced during lockdown. TV has delivered against all of the key consumer needs, which include:
-
Helping viewers manage everyday life, keeping things feeling as normal as possible
-
Helping viewers to escape from it
-
Helping viewers by providing hope of a better future