ITV Backing Business
How to create the magic formula to win Christmas 2021
In this webinar, we share an in-depth look at how Christmas comes to life across the festive season in the five fundamental codes of Christmas - Togetherness, Magic, Nostalgia, Journeys and Generosity - and how they materialise in mainstream British culture, advertising and ITV. You will learn how Christmas makes us feel as a nation and the things we want to see from our brands and entertainment platforms, helping you to create the magic formula to win Christmas 2021.
ITV's Cultural Insight & Strategy Lead Lucy Crotty is hosting the session, and will be joined by:
Mark Lund OBE, President, McCann Worldgroup UK & Europe
Emma Gormley, Managing Director of Daytime, ITV Studios
Emily Parker, Strategist, ITV's Client Planning & Strategy Team