We use cookies to offer an improved online experience and offer you content and services adapted to your interests. By using our website or clicking “Accept”, you are agreeing to our Cookie Policy. If you do not wish to allow cookies please disable them in your browser settings. Cookie consent.

Catch up on this exclusive session, in partnership with Mediatel's Future of TV Advertising fortnight extravaganza.

Managing Director, ITV Commercial, Kelly Williams, hosted a Q&A with ITV's CEO Carolyn McCall who answered some of your burning questions, spoke about the crucial role TV is currently playing, and how ITV is adapting to the current challenging circumstances.

Screen Shot 2020 05 07 at 11.49.28
video time: video title:

Powerbank: Marketing Support

Helping you power your brand and stay informed through marketing insights, trends, and provocative discussions from clients, industry experts and ITV insiders.

macro

A New Dawn? How to plan in line with the national mindset in 2022

We might be out of the ashes but are we entering a new dawn? All signs are pointing towards a cultural renaissance of our personal and national identity. Building on the success of our 2021 macro moods research, we have delved once again into the attitudes, behaviours and needs of our mainstream audience; consulting experts as well as scrutinizing cultural shifts at play that will impact four major brand territories of togetherness, self-actualisation, achievement and pleasure.

Screen Shot 2021 09 30 at 3.30.55 PM

A Transformational Q&A featuring ITV's CEO Dame Carolyn McCall and WPP's CEO Mark Read, hosted by ITV News’ Nina Hossain

Catch up on our far-reaching Q&A with two of the media industry’s most influential leaders, ITV's CEO Dame Carolyn McCall and WPP's CEO Mark Read, hosted by ITV’s Nina Hossain. We explore how they have continued with their transformational restructures, combining creativity, technology and data expertise during the most disruptive period of recent history and what they have learnt along the way.

Keep up to date

Keeping up to date with the latest insights and inspiration from ITV Commercial is easy

Stay in the loop