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Backing Business Marketing Support

Right here, right now

Catch up now

Catch up on our first Webinar with Kate Waters, Director of Client Strategy and Planning, and her team members Lucy Crotty and Tom Patterson, as they explore the different ways British culture is adapting to the new normal. Lucy and Tom look at the nation's changing needs, rituals and routines, as well as immediate opportunities for brands, guidance on striking the right tone of voice, and suggest ways to play a more meaningful role in people's lives right now.

You can also check out the Wall Street Journal article mentioned in the session here: Coronavirus Emails From Companies May Not Be Calming to Customer.

Download the slides here

Screen Shot 2020 05 07 at 11.58.01 — video time: video title: Watch now

Powerbank: Marketing Support

Helping you power your brand and stay informed through marketing insights, trends, and provocative discussions from clients, industry experts and ITV insiders.

Mary Portas: will shopping be the same again?

An in-depth look at the future of shopping in the UK

Sign up to our webinar - Sustainability: from intention to action

To reach the government targets of being net zero by 2050, Brits need to reduce their carbon footprint substantially. But how can we instigate the crucial shift from people's good intentions to good actions? Our expert panel of speakers will discuss this key question, using ITV’s research in this space, and explore how brands can positively encourage this mission.

Catch up on our webinar: The Future of Shopping with Mary Portas

This year has been a steep uphill battle for the retail sector, but there is reason to be optimistic. In this webinar, the ‘Queen of Shops’ Mary Portas speaks with Journalist and Presenter Nina Hossain about ‘the future of shopping’, exploring how retailers can remain culturally relevant in this new world.

Simple and flexible creative production

Catch up on our ITV Backing Business webinar: The Future of Start Ups

Watch on demand our webinar on The Future of Start Ups

Working Smarter: the debate on the future of the office, culture and people

Read up on the learnings from ITV Backing Business webinar Working Smarter

Catch up on our ITV Backing Business webinar: Working Smarter

Catch up on our webinar Working Smarter

Catch up on our webinar: Bringing creativity back into the boardroom.

We discussed the barriers which marketeers face when 'selling-in' the power and importance of creativity at board level - and how to tackle these issues head on.

Helpful tips on starting a new job during COVID-19

Helpful tips for making your transition into a new company a success

IPA EffWorks Global 2020

ITV’s CEO Dame Carolyn McCall DBE is opening one of the most significant industry learning events of the year: IPA EffWorks Global 2020.

Catch up on our webinar: Riding the 'Corona-coaster'

This year has been quite the 'Corona-coaster'; in this webinar, we explore the mindsets of three key life-stages across the UK and the opportunities for brands to play a more meaningful role going forwards.

Catch up on our webinar: Loading the Dice in your favour

Marketing budgets are getting tighter, what can you do to load the dice in your favour and improve your chances of success?

Marketing support webinar: The Impact of Covid-19: ‘It’ll all be over by Christmas?’

Catch up on our webinar - Consumer confidence: from glass half empty to half full

The lockdown has had a significant impact on consumer confidence, but there are signals that some normality is returning. What can brands do to help consumers see that the glass is half full?

What can marketeers learn from the 2008 recession to help them navigate 2021?

What can the marketeers of today learn from those who navigated the 2008 recession successfully?

The future of the office

Industries across the UK are looking at how the role of the office has changed and whether the work-from-home operation is here to stay.

Overcoming the challenges of furlough in your first working experience

Furlough can be difficult for everyone, and especially apprentices. It can be tough to be put on a break from your aspirations, especially when you're just getting started.

Twas the 170th night before Christmas

As more and more brands move from 'crisis management' to 'planning ahead', we look towards the festive period. In this webinar we'll share 12 provocations for Christmas 2020 and discuss and dissect them with a panel of ITV insiders, agency experts and retail gurus.

ITV cultural heritage support package

For cultural heritage venues wanting to advertise on ITV in July and August, we’re offering cost-effective advertising across spot airtime and online video on demand (VOD) with free creative production support (up to £500).

Eat. Sleep. Test & Learn. Repeat

Despite experimentation being at the heart of modern marketing very few advertisers adopt a 'test and learn' approach to TV. In this session, we explain how small-scale experiments can unlock big competitive advantages. Perfect for brands trying to navigate the uncertain waters ahead.

The Power of Community, and why it really matters right now.

We are a nation more engaged than ever with our soaps and news content. What does this tell us about the growing power of local and regional communities during lockdown?

Waking up with ITV Daytime

ITV Daytime continues to provide a huge source of news, trusted information and some light relief as the nation navigates through the Covid pandemic.

Jumpers for Goalposts

This is your chance to hear what’s been happening in the world of ITV Sport over the past few weeks, plus some of the opportunities for your brands and businesses on the cards.

Keeping the Production wheels turning

Join ITV Creative and Kate Waters from ITV's Client Strategy and Planning team, as they share their tips and hacks on how they have kept Production going during these challenging times

Mediatel special: The Future of TV Advertising UK: Content, Context, Talent

Catch up on ITV's Simon Daglish, Claire Heys and YMU's Leon Harlow explore how brands can harness television content and TV more effectively.

Over the Rainbow: What next?

How will consumers respond when the lockdown is eased and what will this mean for brands?

The role of TV through Covid with CEO, Carolyn McCall

ITV's CEO Carolyn McCall answers some of your burning questions, and explores the crucial role TV is currently playing, and how ITV is adapting to the current challenging circumstances.

Creative Insight Out

Catch up on our latest session with Kate Waters from ITV's Client Strategy and Planning team, Neil Mortensen from ITV's Audiences team, and System1's Jon Evans and Orlando Wood

ChChChChanges... but which are here to stay?

Of all the behaviour changes we’ve seen during COVID, which are here to stay and what are the implications for marketeers?

ITV freshers package

The education sector is facing a particularly difficult time right now, as it strives to support the next generation across all parts of society. We believe British universities need an extra helping hand, at a time when they most need to market themselves to prospective students and their families.