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Trading T&Cs

Catch up on our first Webinar with Kate Waters, Director of Client Strategy and Planning, and her team members Lucy Crotty and Tom Patterson, as they explore the different ways British culture is adapting to the new normal. Lucy and Tom look at the nation's changing needs, rituals and routines, as well as immediate opportunities for brands, guidance on striking the right tone of voice, and suggest ways to play a more meaningful role in people's lives right now.

You can also check out the Wall Street Journal article mentioned in the session here: Coronavirus Emails From Companies May Not Be Calming to Customer.

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video time: video title: Watch now

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