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Catch up on our first Webinar with Kate Waters, Director of Client Strategy and Planning, and her team members Lucy Crotty and Tom Patterson, as they explore the different ways British culture is adapting to the new normal. Lucy and Tom look at the nation's changing needs, rituals and routines, as well as immediate opportunities for brands, guidance on striking the right tone of voice, and suggest ways to play a more meaningful role in people's lives right now.

You can also check out the Wall Street Journal article mentioned in the session here: Coronavirus Emails From Companies May Not Be Calming to Customer.

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Powerbank: Marketing Support

Helping you power your brand and stay informed through marketing insights, trends, and provocative discussions from clients, industry experts and ITV insiders.

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A Transformational Q&A featuring ITV's CEO Dame Carolyn McCall and WPP's CEO Mark Read, hosted by ITV News’ Nina Hossain

Catch up on our far-reaching Q&A with two of the media industry’s most influential leaders, ITV's CEO Dame Carolyn McCall and WPP's CEO Mark Read, hosted by ITV’s Nina Hossain. We explore how they have continued with their transformational restructures, combining creativity, technology and data expertise during the most disruptive period of recent history and what they have learnt along the way.

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