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Catch up on our first Webinar with Kate Waters, Director of Client Strategy and Planning, and her team members Lucy Crotty and Tom Patterson, as they explore the different ways British culture is adapting to the new normal. Lucy and Tom look at the nation's changing needs, rituals and routines, as well as immediate opportunities for brands, guidance on striking the right tone of voice, and suggest ways to play a more meaningful role in people's lives right now.

You can also check out the Wall Street Journal article mentioned in the session here: Coronavirus Emails From Companies May Not Be Calming to Customer.

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Powerbank: Marketing Support

Helping you power your brand and stay informed through marketing insights, trends, and provocative discussions from clients, industry experts and ITV insiders.

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A New Dawn? How to plan in line with the national mindset in 2022

We might be out of the ashes but are we entering a new dawn? All signs are pointing towards a cultural renaissance of our personal and national identity. Building on the success of our 2021 macro moods research, we have delved once again into the attitudes, behaviours and needs of our mainstream audience; consulting experts as well as scrutinizing cultural shifts at play that will impact four major brand territories of togetherness, self-actualisation, achievement and pleasure.

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A Transformational Q&A featuring ITV's CEO Dame Carolyn McCall and WPP's CEO Mark Read, hosted by ITV News’ Nina Hossain

Catch up on our far-reaching Q&A with two of the media industry’s most influential leaders, ITV's CEO Dame Carolyn McCall and WPP's CEO Mark Read, hosted by ITV’s Nina Hossain. We explore how they have continued with their transformational restructures, combining creativity, technology and data expertise during the most disruptive period of recent history and what they have learnt along the way.

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