Advertising in London with ITV

Advertising with ITV London is both affordable and effective. Our bespoke airtime packages are expertly tailored to put you into the heart of conversations across the Midlands.

London highlights

London weeknights deliver advertisers an average of 465,000 adults per advert. That’s equal to 5 full Wembley Stadiums, so the possibility for reach in the nation’s capital is immense. 

Top programmes include I'm a Celebrity, which reaches up to 2.15m adults and Britain's Got Talent, with a viewership of 2.24m adults. ITV News is amongst the most popular shows on London television as well, with advertising slots reaching viewers across the entire city.

ITV London gives businesses the unique opportunity to target London’s incredibly diverse population, all watching some of the UK’s favourite shows. If your business wants to reach into the hearts and minds of the capital, then ITV Regional is the best place to do it.

Your dedicated London Business Development team have over 140 years of collective experience to help you bring your advertising campaign to life.

Audiences you can reach

Monthly reach for Individuals: 81.4% 

Monthly reach for ABC1 Adults: 81.1%

ITV Map London 2019


London advertising costs

Sub-regions? No
Total daily viewing: 3h 33m
Adult TV universe: 9.94m
ITVX registered users: 6.74m
TV spot investment: £167,455
ITVX VOD investment: £33,491
Total investment: £200,946
Adult spot impacts
VOD impressions: 956.9k
Flexible booking? Yes

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Why choose ITV to advertise in London?

As the UK’s leading broadcaster, we know how to get people talking across the nation. Keen to be a part of the conversation in London? Choose from our advertising solutions designed to suit all businesses.

Never advertised on TV before? Our new to TV guide covers everything you need to know about why advertising with ITV is a great place to start.

Did you know?

TV advertising works better than any other form of media. 

71% of all advertising profit comes from TV, with TV generating an average return of £1.79 for every £1 spent (the highest ROI of any medium). Campaigns including TV are 35% more effective than those without, lifting the performance of the whole schedule*. 

*Thinkbox: Payback4: pathways to profit.

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The power of regional


With regional advertising, your business is put front and centre into the areas you’re targeting. It also gives you a canvas for experimentation; target micro regions with different messaging and see what works and what doesn’t. In addition, our talented creatives will work with you to create a regional advert perfect for specific local audiences.


Easily test, learn, and scale your regional advertising

Many advertisers already capitalise on our regionality – that’s why over half of ITV’s advertisers are able to build their business successfully by spending under £50,000 with us. Reach in London is well worth the spend too; you can reach up to 2.2 million people watching I’m a Celebrity Get Me Out of Here in London.
A simple regional test and control approach will help you learn quickly and get speedy wins. Only ITV’s regional network gives brands the ability to do that at scale flexibly.

Cut costs with regional advertising

The cost of ITV regional advertising is great value for money, so you end up spending less. 
With higher levels of viewing across linear live viewing and ITVX, your advertising campaign can be seen by more people than a year ago as well. You can also reduce risk further by booking your campaign week-by-week, capitalising on late access to airtime without penalty, as we continue to make TV and VOD advert slots more flexible.
We first advertised on TV in 2008 as we wanted to market our showrooms across the North West in an impactful way, by reaching a large number of our potential customers cost effectively. We were so pleased with the response that we continued until the end of the year and are still on air today. We are a successful business and we believe that our professionalism along with regional TV advertising have been key components in this. We no have three showrooms and are planning to continue with our TV advertising as an integral part of our marketing strategy for the foreseeable future. Patrick Megarry, Head of Marketing Superdrug

Don't forget digital

Advertising regionally with ITV is more than television – with ITV, you can also advertise digitally with VOD (video on demand). This lets you advertise in the heart of homes in London digitally, on a platform where millions of people (and growing!) are watching the shows they love. With our ITVX advertising options, you can extend your airtime campaign across the London Region on the ITVX from just £1,500.


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