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ITV Hub is the digital destination for all our channels and online services across mobile, PC, and connected TV. And with almost 750m hours of TV watched on the video on demand (VOD) platform per year, it’s not only home to a huge variety of channels and shows, it has an extremely captive audience.

The numbers speak for themselves. With users rocketing by 26% annually, VOD advertising has the power to make your brand famous. There are various ways to use ITV Hub to target your chosen audience:

First-party data

Known as Broadcast Inferred, you define your audience and we target advertising to the shows most watched by those people.
 

First and second-party data

You pick an audience defined by the Broadcasters' Audience Research Board (BARB), i.e. housepersons with children, or women aged 55+. As viewers sign up to ITV Hub with their title, name, date of birth, and postcode, we target TV advertising at the people you want to reach.
 

First, second, and third-party data

Our most bespoke option, Audience + enables you to combine the following data sources to hone in on an audience:

  • Registered ITV Hub users

  • ITV third-party data (from sources such as marketing company Indicia)

  • Your own customer data

  • Your third-party data sources

28.4m Subscribers

79% UK's 16-34-year-olds registered

6.4m Weekly reach

£1bn Annual content investment

Explore our Live Opportunities 

 

Partnering with a popular programme, or an aspect of a programme, is a great way for your brand to benefit from a passionate and engaged audience.
Register now with us to access our exclusive live opportunities.

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Find out today how the UK’s largest commercial broadcaster will make your business famous