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Hub is where the heart is

ITV Hub is like ITV's engine room, where we pump all of our content from every channel and show across connected TV and mobile, ready for viewers to love and enjoy at a simple click. And with almost 710m hours of TV watched on the video on demand (VOD) platform per year, it’s also home to a loyal and captive audience.

32.5m Registered users

14.6m UK's 16-34-year-olds net registered users

38m 38 million app downloads

1.6bn Over 1.8 billion requests

What is VOD advertising?

Broadcaster VOD advertising is a great way to target your chosen audience with relevant content as they tune in to watch high quality content on a trusted platform. This premium advertising environment also allows advertisers to have a conversation with viewers without needing the budget of an on-air TV campaign. When it comes to the VOD advertising market, numbers are important so here are a few to help you understand where broadcaster VOD sits across video consumption:

  • In 2019, Broadcaster VOD accounted for 5.5% of total UK video consumption; 9.5% for 16-24s.

  • 70% of BVOD occasions take place in the living room

  • In 2019, Broadcaster VOD watched on a TV set grew by 30%.

The numbers speak for themselves, VOD advertising has the power to make your brand famous.

ITV Hub targeting

Why not choose the UK’s biggest commercial VOD service to start your VOD advertising campaign to the nation? With 32 million registered users across platforms (connected tv, mobile, iPad and desktop), we’re confident we’ve got the audience you’re after.

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Basically, VOD is everywhere. Whether it's on the bus, during a lunch break or in the living room, ITV Hub is helping people to watch more of the TV they love.

Target with precision

There are various ways you can use ITV Hub to target your chosen audience and build a bigger picture of who they are and what they like:
 

Extending Linear

Complement your linear ad campaigns with incremental reach by adding broadcaster video to your channel mix.

Contextual Alignment

Create powerful connections with your audience to drive awareness, deeper brand association and familiarity by aligning with ITV’s most popular shows, genres and viewer need states.

Refining Audience

Leverage powerful digital data across TV content by combining ITV’s powerful first party data across 32 million users with additional insight from selected data partners.

Data Match

Data Match allows smarter TV targeting on ITV Hub using your data incombination with ITV’s 32 million strong registered users.

 

In fact, we've launched a fully transparent, addressable advertising platform built specifically for TV, using our 1st party, registered data - Planet V!

Want to learn more about advanced TV advertising?

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Thinkbox have done a sterling job at compiling everything you need to know about advanced TV advertising into one handy resource which you can access here, exploring the rapidly expanding technological and data-driven business solutions being offered by TV broadcasters across their video platforms. 

Do you want to get noticed on the Hub?

If you’re ready to gain access to premium advertising opportunities and in a trusted environment, there is no better platform to make your brand famous. Get in touch with the team on itvcommercial@itv.com to start your VOD advertising campaign today.