Advertising in Wales with ITV

Advertising in Wales with ITV is both cost-effective and easily accessible for businesses of any size. ITV provides a range of bespoke airtime packages designed to plant your business in homes across the entirety of Wales.

Wales highlights

ITV reaches an average of 80% of adults per month in Wales, making it one of the most effective platforms to engage with consumers in the region. 

Wales is said to contain more castles per square mile than any other place in the world. In 2020 Gwrych Castle in Abergele, North Wales became famous as the home of the hugely successful 20th series of I’m a Celebrity, Get me Out Of Here. This is one of Wales' most popular programmes, reaching up to 615k adults in a single epsisode. Other top programmes in the region include ITV Cymru Wales' flagship news programme, Wales at Six, which provides viewers with daily news updates from across the country. The exhilerating Rugby Six Nations can also reach up to 642k adults. 

Audiences you can reach

Monthly reach for Individuals: 85.9% 

Monthly reach for ABC1 Adults: 46.7%

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Wales advertising costs

Sub-regions? No
Total daily viewing: 4h 8m
Adult TV universe: 2.46m
ITVX registered users: 1.55m
TV spot investment: £24,442
ITVX VOD investment: £4,888
Total investment: £29,330
Adult spot impacts
VOD impressions: 139.7k
Flexible booking? Yes

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Why choose ITV to advertise in Wales?

As the UK’s leading broadcaster, we know how to get people talking across the nation. Keen to be a part of the conversation in Wales? Choose from our advertising solutions designed to suit all businesses.

Never advertised on TV before? Our new to TV guide covers everything you need to know about why advertising with ITV is a great place to start.

Did you know?

TV advertising works better than any other form of media. 

71% of all advertising profit comes from TV, with TV generating an average return of £1.79 for every £1 spent (the highest ROI of any medium). Campaigns including TV are 35% more effective than those without, lifting the performance of the whole schedule*. 

*Thinkbox: Payback4: pathways to profit.

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The power of regional


With regional advertising, your business is put front and centre into the areas you’re targeting. It also gives you a canvas for experimentation; target micro regions with different messaging and see what works and what doesn’t. In addition, our talented creatives will work with you to create a regional advert perfect for specific local audiences.


Easily test, learn, and scale your regional advertising

Many advertisers already capitalise on our regionality – that’s why over half of ITV’s advertisers are able to build their business successfully by spending under £50,000 with us (Packages of Airtime on ITV Wales can be bought for as little as £3,938). Reach in Wales is well worth the spend too; you can reach up to 617,000 people watching I’m a Celebrity Get Me Out of Here in Wales.
A simple regional test and control approach will help you learn quickly and get speedy wins. Only ITV’s regional network gives brands the ability to do that at scale flexibly.

Cut costs with regional advertising

The cost of ITV regional advertising is great value for money, so you end up spending less. 
With higher levels of viewing across linear live viewing and ITVX, your advertising campaign can be seen by more people than a year ago as well. You can also reduce risk further by booking your campaign week-by-week, capitalising on late access to airtime without penalty, as we continue to make TV and VOD advert slots more flexible.

Don't forget digital

Advertising regionally with ITV is more than television – with ITV, you can also advertise digitally with VOD (video on demand). This lets you advertise in the heart of homes in Wales digitally, on a platform where millions of people (and growing!) are watching the shows they love. With our ITVX advertising options, you can extend your airtime campaign across the Wales Region on the ITVX from just £591.


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