Advertising in the West Country with ITV

Advertising with ITV in the West of England is cost-effective and a great platform to grow your brand. With our bespoke airtime packages, you can put your business at the forefront of the West Country’s conversation. 

West Country highlights

ITV is the UK’s largest commercial TV station, offering advertisers unparalleled volumes of audiences from all key demographics. We believe we are at the heart of popular culture and are the only commercial channel to regularly attract huge audiences (up to 9 million viewers in some cases!). ITV can deliver your advertising messages to a huge number of potential customers, quickly and effectively.
One of ITV's biggest USPs for advertisers is our regional flexibility – clients choose exactly which areas to target and therefore brands can ensure their campaigns are as successful as possible.
ITV reaches an average of 78.6% of adults per month in the West Country, making it one of the most effective platforms to engage with consumers in the region. Some of the most popular programmes include I'm a Celebrity, which can reach up to 281k per episode and Vera, which reaches up to 212k.

Taking in the natural beauty and rural tranquility of Devon and Cornwall, the West Country Region includes Barnstable, Truro, Exeter, Plymouth and Weymouth and the surfer’s paradise of Newquay. As well as being the perfect UK “staycation”destination, the region is rich in heritage and tradition. The region has also benefited in recent years from big tech investment​​​​​​.

Audiences you can reach

Monthly reach for Individuals: 83.8% 

Monthly reach for ABC1 adults: 56.9%

ITV Map West Country 2019

West Country advertising costs

Sub-regions? No
Total daily viewing: 4h 27m
Adult TV universe: 1.49m
ITVX registered users: 920k
TV spot investment: £11,751
ITVX VOD investment: £2,350
Total investment: £14,101
Adult spot impacts
VOD impressions: 67.1k
Flexible booking? Yes

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Why choose ITV to advertise in West Country?

As the UK’s leading broadcaster, we know how to get people talking across the nation. Keen to be a part of the conversation in West Country? Choose from our advertising solutions designed to suit all businesses.

Never advertised on TV before? Our new to TV guide covers everything you need to know about why advertising with ITV is a great place to start.

Did you know?

TV advertising works better than any other form of media. 

71% of all advertising profit comes from TV, with TV generating an average return of £1.79 for every £1 spent (the highest ROI of any medium). Campaigns including TV are 35% more effective than those without, lifting the performance of the whole schedule*. 

*Thinkbox: Payback4: pathways to profit.

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The power of regional


With regional advertising, your business is put front and centre into the areas you’re targeting. It also gives you a canvas for experimentation; target micro regions with different messaging and see what works and what doesn’t. In addition, our talented creatives will work with you to create a regional advert perfect for specific local audiences.


Easily test, learn, and scale your regional advertising

You can successfully expand your business by spending under £50,000 with us (Packages of Airtime on ITV West Country can be bought for as little as £1,990). Many of the advertisers we work with already do this, by capitalising on our regionality and using the regional platforms to grow their local reach. Reach in the West Country is well worth it too, one single spot in I’m A Celebrity Get Me Out of Here on ITV West Country could reach 240,000 Adults!
The best part about advertising regionally with ITV is the ability to test at scale, quickly. With this test-and-control approach, you’ll learn fast and get speedy wins. Only ITV and our regional network gives brands such as yours the ability to test at scale flexibly.

Cut costs with regional advertising

The cost of ITV regional advertising is great value for money, so you end up spending less. 
With higher levels of viewing across linear live viewing and ITVX, your advertising campaign can be seen by more people than a year ago as well. You can also reduce risk further by booking your campaign week-by-week, capitalising on late access to airtime without penalty, as we continue to make TV and VOD advert slots more flexible.

Don't forget digital

Advertising regionally with ITV is more than television – with ITV, you can also advertise digitally with VOD (video on demand). This lets you advertise in the heart of homes in West Country digitally, on a platform where millions of people (and growing!) are watching the shows they love. With our ITVX advertising options, you can extend your airtime campaign across the West from just £298.


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