The challenge for Gala Bingo was to stand out and cut through the cluttered market of the bingo world and reach a daytime audience.
Gala Bingo were looking for an always on proposition during daytime TV that draws in the gaming community and allows people to play along at home.
The idea was to play on people's love of general knowledge by using the chasers in the Gala Bingo idents in a tongue-and-cheek manner.
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