The challenge for Gala Bingo was to stand out and cut through the cluttered market of the bingo world and reach a daytime audience.
Gala Bingo were looking for an always on proposition during daytime TV that draws in the gaming community and allows people to play along at home.
The idea was to play on people's love of general knowledge by using the chasers in the Gala Bingo idents in a tongue-and-cheek manner.
Sponsorship & Licensing
Sponsorship or licensing partnerships can help your business become a recognisable part of your audience's favourite shows.
ITV Channel Partnerships
How can you maximise your partnership to generate the most value for your brand?
Advertising with ITV
As the UK's leading commercial broadcaster, we get the country talking. Join the conversation with our national and local advertising options designed to suit businesses of all sizes.