We use cookies to offer an improved online experience and offer you content and services adapted to your interests. By using our website or clicking “Accept”, you are agreeing to our Cookie Policy. If you do not wish to allow cookies please disable them in your browser settings. Cookie consent.


The challenge for Gala Bingo was to stand out and cut through the cluttered market of the bingo world and reach a daytime audience.


Gala Bingo were looking for an always on proposition during daytime TV that draws in the gaming community and allows people to play along at home.


The idea was to play on people's love of general knowledge by using the chasers in the Gala Bingo idents in a tongue-and-cheek manner.

Keep up to date

Keeping up to date with the latest insights and inspiration from ITV Commercial is easy

Stay in the loop