Trading T&Cs

We quizzed our community of viewers, ITV Village, about topics that matter to them. This is what they said about fashion and retail.

Fashion and Retail

How they shop online and offline:


* On average, they spend £33.83 a month on clothing and accessories
* They are more likely to shop online on a weekday, usually in the evening
* When shopping online, price is the most important factor
* In-store shopping increases over the weekend
* Amazon is the most popular online retailer. M&S topped the list for high street stores

20%
Shop for fashion once every few months

76%
Have shopped in-store

72%
Have shopped online
 

43% Of people who shop online and in-store prefer in-store shopping

43% Say a mix of price and environment is important when shopping in-store

29% 16-24-year-olds shop two to three times a month

How they shop at supermarkets:


* Womenswear is the most popular type of fashion bought from supermarkets, followed by nightwear and menswear

 

75% Have shopped in supermarkets for fashion

71% Have shopped in F&F and George, making them the most popular supermarket fashion brands

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