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ITV's Weekly Powerbank Webinars

Sign up to our weekly Webinars, which are filled with insights set to keep your brand positively charged! Each week we'll have new hosts, and new learnings to keep you powered during these uncertain times. To top it off, we'll house all Webinar recordings and assets here on ITV Media for you to enjoy and catch up on.

Upcoming Webinar, don't miss out!


ITV Powerbank: The power of Community, and why it really matters right now.

Wednesday May 27th, 11am (London time)

We are a nation more engaged than ever with our soaps and news content. What does this tell us about the growing power of local and regional communities during lockdown? And how can this support brands as they aim to connect once again with customers and viewers as we emerge from lockdown?

Join Kate Waters, Director of ITV’s Client Strategy and Planning team in conversation with:

* John Whiston (Managing Director, Continuing Drama and Head of    ITV in the North)

* Lucy West (Head of News, Granada Reports)

* Jason Spencer (Business Development Director, ITV Commercial)

Register here

Catch up on our recent Webinars

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ITV Powerbank: Waking up with ITV Daytime

Wednesday May 20th

ITV Daytime continues to provide a huge source of news, trusted information and some light relief as the nation navigates through the Covid pandemic.

Join Kate Waters, Director of ITV’s Client Strategy and Planning team, and Emma Gormley, MD, Daytime, ITV Studios, who will explore the crucial role ITV Daytime has been playing in informing viewers whilst lifting spirits, key learnings and trends from adapting production and scheduling around the crisis, and how it’s finding solutions to build confidence in the Commercial world.

ITV Powerbank: Jumpers for Goalposts
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ITV Powerbank: Jumpers for Goalposts

Wednesday 13th May

This is your chance to hear what’s been happening in the world of ITV Sport over the past few weeks, plus some of the opportunities for your brands and businesses on the cards.

We have a fantastic line of speakers including ITV Commercial Director Mark Trinder, Controller of ITV Sport Mark Demuth, ITV Sport Chief presenter Mark Pougatch, and a very special appearance from industry legends: Eni Aluko and Clive Tyldesley, who will explore the impact COVID has had on Sport now, and why Euro 96 was so amazing.

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ITV Powerbank: Keeping the Production wheels turning

Wednesday 6th May

Join ITV Creative and Kate Waters from ITV's Client Strategy and Planning team, as they share their tips and hacks on how they have kept Production going during these challenging times, as well as new creative routes your brands can take to continue advertising.

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Mediatel special: The Future of TV Advertising UK: Content, Context, Talent

Thursday 30th April

Catch up on ITV talent Simon Daglish, Claire Heys and YMU's Leon Harlow explore how brands can harness television content and TV more effectively.

Our panelists take a look at what great sponsorships look like and why they work. The opportunities for deeper brand integration – how to get closer to the content. How much context matters. The use of TV talent as brand ambassadors and within brand advertising.

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ITV Powerbank: Over the Rainbow: What next?

Thursday 23rd April

How will consumers respond when the lockdown is eased and what will this mean for brands?

Catch up on our Webinar with ITV's Client Strategy and Planning team who explored 5 potential scenarios of relevance to grocery retail, FMCG, financial services, alcohol and many other categories and the implications for marketing and communication.

Download the slides here

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ITV Powerbank with CEO, Carolyn McCall

Wednesday 22nd April

Catch up on this exclusive session, in partnership with Mediatel's Future of TV Advertising fortnight extravaganza.

Managing Director, ITV Commercial, Kelly Williams, hosted a Q&A with ITV's CEO Carolyn McCall who answered some of your burning questions, spoke about the crucial role TV is currently playing, and how ITV is adapting to the current challenging circumstances.

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ITV Powerbank: Creative Insight Out

Wednesday 8th April

Catch up on our latest session with Kate Waters from ITV's Client Strategy and Planning team, Neil Mortensen from ITV's Audiences team, and System1's Jon Evans and Orlando Wood, as they unlock the minds and behaviours of people across the UK, and give data-driven insight into the most creatively effective advertising right now. 

Download System1 slides here

Download Neil's slides here

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ITV Powerbank: Right here, right now

Wednesday 1st April

Catch up on our first Webinar with Kate Waters, Director of Client Strategy and Planning, and her team members Lucy Crotty and Tom Patterson, as they explore the different ways British culture is adapting to the new normal. Lucy and Tom look at the nation's changing needs, rituals and routines, as well as immediate opportunities for brands, guidance on striking the right tone of voice, and suggest ways to play a more meaningful role in people's lives right now.

You can also check out the Wall Street Journal article mentioned in the session here: Coronavirus Emails From Companies May Not Be Calming to Customer

Download slides here

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