Backing Business is ITV’s initiative to help keep British business moving, making sure that - whatever the future holds - we work alongside you as a partner.

As part of the initiative, we’re especially keen to partner with brands whose products and services also support SMEs. If your brand is focused on serving British businesses then we may be able to add significant additional media value to your advertising campaign with our B2B Growth Pot.

Find inspiration in previous B2B Growth Pot campaigns

video time: video title: HiHi
video time: video title: NatWest
video time: video title: Ebay


Explore how NatWest boosted account openings and increased B2B market share through its partnership with ITV. 

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Discover how HiHi utilised ITV's Backing Business: B2B Support Growth Pot to reach a B2B audience and grow sales.

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