This summer, ITV viewers will be at the heart of the action as Russia play host to the FIFA World Cup 2018.
More teams, more games, more fans
From 14th June - 15th July ITV will be the home of 32 live games across ITV and ITV4.
Not to mention that all ITV games will be simulcast live on The ITV Hub.
The tournament is bigger than ever with 32 teams and more home nations than ever before.
The World Cup is one of the biggest sporting events in the world. The 2014 final reached over a billion people. People truly value football on free-to-air television, and always tune in in their millions. Football grips the nation, and we will be showing 32 games live, with the coverage anticipated to reach 76% of the UK population.
10.8m 1634 Ads (72%) 5.4m 1634 Men (72%) 20.7m ABC1 Ads (77%) 10.1m ABC1 Men (77%).
Mark Pougatch and Jacqui Oatley will be presenting throughout the season and Gary Neville, Ryan Giggs, Ian wright, Lee Dixon, Roy Keane will grace our screens as our World Cup pundits. The ITV Studio will be located in Red Square, Moscow, overlooking The Kremlin and Saint Basil's Cathedral.
The fact that 97% of viewing is live shows that our fans really don't want to miss a thing.
What FIFA World Cup 2018 can do for brands:
World Cup 2018 schedule
Download our handy wall planner for the FIFA World Cup 2018.
World Cup research
Read all about the research our teams have conducted around the World Cup.
For all things World Cup make sure to follow @ITVFootball #itvworldcup2018
Statistics
76% of ITV World Cup viewers agree that they feel the FIFA World Cup brings the nation together
97% of viewing during the World Cup is live
