May 15th, 2018

ITV are pleased to announce that Budweiser, Screwfix and Volkswagen will jointly sponsor its World Cup coverage. The tournament starts on Thursday 14 June with hosts Russia playing Saudi Arabia live on ITV.

The sponsorship will be shared between the three brands with Budweiser sponsoring 50% of the coverage and Screwfix and Volkswagen 25% each.

As well as broadcasting the opening match of the tournament ITV will show England's final group game against Belgium and all three of Brazil’s group games. ITV will have first and second pick of the round of 16 and first pick of the semi-finals. The World Cup final will also be live on ITV.

Rowan Chidgey, Marketing Manager at Budweiser UK: “We are thrilled to announce this partnership with ITV. Budweiser has a strong heritage in football and as the Official Beer Sponsor of the FIFA World Cup, we want to bring people together to celebrate life's euphoric moments. The World Cup is an event that transcends borders and cultures, connecting people around the world to celebrate their shared passion for football and we can't wait to be part of the experience.”

Caroline Welsh, Director of Brand and Marketing at Screwfix said: “Football plays a huge part in a lot of our customers lives, and what better way to bring them the beautiful game than by extending our brilliant partnership with ITV and sponsoring ITV’s coverage of the 2018 FIFA World Cup”

Glyn Butterworth, National Communications Manager, Volkswagen UK said: “We are delighted that, by partnering with ITV, Volkswagen will be at the heart of the UK’s largest consumer interest event of 2018.

Our intention is simply to remind people why the Volkswagen brand holds such a special place in their hearts – along with maybe just showing a hint at some of our great products!

And obviously we intend to work with the teams at ITV and our agencies, to deliver this in a truly Volkswagen way, that brings a wry smile to the faces of all ITV World Cup viewers.”

There’s nothing bigger than the World Cup to bring people together to share in the passion and drama of supporting your country in such an iconic sporting event. It’s fantastic to welcome Budweiser, Screwfix and Volkswagen as ITV’s sponsors for this summer’s mammoth sporting event. Kelly Williams, Managing Director, ITV Commercial

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