Natwest commissioned ITV AdVentures to produce a series of videos to help simplify everyday family finance. Working with ITN Productions and Zenith Optimedia's Newcast, the solution was Moneyclip. Presented by Gabi Darlington, alongside financial experts, a series of films were delivered across three main channels:
Minute - a weekly round up of the latest financial news that is relevant to consumers; Tips - short pieces of advice covering important topics such as mortgages and weddings; and Lives - longer form content for a family’s key life events, from starting a family to buying a house.
Moneyclip is set to run throughout 2016 via an always-on YouTube channel, enabling Natwest to align the Moneyclip content with other marketing activity and use the platform to support new product launches.
With thanks to Natwest, Zenith Newcast and ITN Productions
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