We quizzed our community of viewers, ITV Village, about topics that matter to them. This is what they said about finance.
Finance
How they deal with their finances:
* Their number one financial goal is to increase savings
* Savings accounts are the financial products most people want to take out, followed by ISAs and store cards
* There is a slight preference towards working with price comparison websites rather than choosing a financial product directly
* Price comparison websites are generally trusted, but some feel they don’t show the best deals
15%
Want to take out a loan in the next few months
30% Want to take out a new financial product in the next few months
80% Have at least one type of insurance, with car and home being most popular
37%
Want to take out new insurance in the next few months
How they respond to media:
* TV is seen as the best media for building trust
* When it comes to building trust, products discussed on a TV programme is the most effective route, followed by TV advertising and TV sponsorship
92%
Say seeing a new financial brand on TV would help them to build trust
40% Believe media could help them build trust towards a new financial app
50%+ Say media could help them build trust with a new financial brand
30% Say TV advertising helps them decide which price comparison website to use
