ITV Surge: John Lewis Christmas
Objective
To gain simultaneous mass awareness of the new Christmas creative. Launched on Social & ITV Surge November 9th 7am-1pm.
Campaign: 9th - 30th November 2017
Takeover of ITV Hub pre roll on the morning of the 9th to create mass reach and launch the eagerly awaited Christmas creative.
32% 32% increase in traffic to John Lewis website during the morning of November 9th.
2.34m ITV Surge impressions delivered
ITV offered us a perfect tool, with their Surge product, to create the mass awareness and generate the reach we required to launch this creative.John Lewis, Spokesperson
