We quizzed our community of viewers, ITV Village, about topics that matter to them. This is what they said about Christmas.


How they shop over the Christmas period:

* They spend almost 60 days on their Christmas shopping, which is increasing by two days a year
* Tesco is the leading supermarket for Christmas groceries
* The number of people they’re buying for has decreased, but with spending increasing, there’s a movement towards quality


71% Agree that TV advertising inspires gift ideas

<40% Change their grocery shopping habits for Christmas

How they finance their Christmas spending:

* Those under 35 years old are more likely to rely on short term or payday loans to finance Christmas
* Those who use credit to finance Christmas take an average of three months to clear the balance

The amount they expect to spend on Christmas

The amount they expect to spend on their Christmas food shopping


60% Plan on using their salary to pay for Christmas

45% Plan to use their savings to cover Christmas

Keep up to date

Keeping up to date with the latest insights and inspiration from ITV Commercial is easy

Stay in the loop

Related resources