Supporting small businesses

We have partnered with NatWest to launch a new competition where three of the UK’s brightest small businesses will win their own TV advert worth £150,000, produced by acclaimed London-based advertising agency Pablo, with guaranteed, tailored airtime on ITV and through NatWest’s owned channels. 

The competition forms part of ITV's Backing Business campaign; we have combined forces with NatWest to show our support to the UK’s small business sector following the most challenging year for SMEs in recent history. Open to any sector and size, business owners need to be based in the UK and over 18 to enter, with entries open until midnight on 2 November at

The first advert in the series will air from 17th October onwards, featuring Cornwall based success story Buttermilk, who specialise in a wide range of confectionary, with an inclusive and sustainable purpose. The business began as a fudge shop in Padstow in 1964, and today now ships its diverse range of sweet treats to customers in 10 different countries, and to most of the UK’s major supermarkets.


“Small business owners around the UK have been through an unbelievably difficult year, and have fought hard to continue supporting their customers through the challenges that the pandemic has brought all of us, so we want to give three extraordinary businesses the opportunity to share their message and build their brand through a professionally filmed and produced ad, as well as tailored airtime." Margaret Jobling, Chief Marketing Officer, NatWest Group

50 additional support packages

NatWest will also provide over 50 additional support packages to the top entrants, including places on NatWest’s Accelerator programme for entrepreneurs, 1:1 coaching sessions, and advertising spend for LinkedIn. Business owners can enter hereBusinesses can also check out NatWest's Business Hub to discover handpicked collections of articles offering insight and support, along with helpful 'Business Builder' workshops to get involved with.

“Lockdown has posed challenges and difficulties for so many businesses, and we have constantly been looking at agile and effective ways of helping brands to stay connected and closer to their customers. This partnership with NatWest and Pablo is all about honouring creativity and ingenuity, and will provide three small businesses with an invaluable free advertising package that will keep them front of mind throughout these uncertain times.” Mark Trinder, Director of Commercial Sales and Partnerships, ITV
video time: video title:

Keep up to date

Keeping up to date with the latest insights and inspiration from ITV Commercial is easy

Stay in the loop