We quizzed our community of viewers, ITV Village, about topics that matter to them. This is what they said about alcohol.
Alcohol
How they are influenced by TV and advertising:
* Most find out about new alcoholic drinks in-store and by word of mouth, but advertising plays a key role
* Most say they are not influenced by current trends when it comes to selecting alcoholic drinks
* However, compared to five years ago, they say they are drinking more prosecco, gin, and craft beers, which suggests they are more influenced than they may realise
48% Say any form of TV advertising is the best way to increase interest in a new alcohol brand
15% Say seeing an advert or a sponsorship for a brand encourages an unplanned purchase
How they consume alcohol:
* They tend to pick both branded and own-brand alcohol, but there is a slight preference towards branded products
* They're almost as likely to drink at home as they are in a pub or a bar
44%
Agree that own brand alcohol is just as good as branded
40% Have more than one alcoholic drink per week
<50% Know the type of alcohol they want to buy but choose the specific brand once in store
92% Those who drink at home are most likely to buy alcohol at the supermarket
