We quizzed our community of viewers, ITV Village, about topics that matter to them. This is what they said about food and drink.
Food and Drink
How they shop:
* They tend to mix and match between main shops and smaller shops rather than sticking to one
* On average, they spend £67.90 on their main grocery shop. Those with children spend £81.10
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Would consider buying from a different store for events such as Christmas and birthdays
70% Agree location is key for choosing with grocery store to visit
40% Say price is the most influencing factor behind food and drink purchases
10% Have switched supermarkets recently, mainly for price reasons
How they eat and cook:
* Freshness is the most important thing when buying groceries. Free-range and low-fat products are also important
* They do not mind cooking and will typically prepare some, if not all, their meals from scratch
* Advertising was generally not perceived to be the cause of obesity in the UK, instead many cited parents’ lack of control
* As a way to help, some said ITV could show healthy eating in prominent shows
25% Knew what HFSS stood for (foods with high in fat, salt or sugar)
50%+ Had never heard of HFSS
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HiPP Organic is a family owned brand which is dedicated to producing organic baby foods, milks and toddler foods. The UK market was falling in market share and there was no clear brand positioning.