We quizzed our community of viewers, ITV Village, about topics that matter to them. This is what they said about automotives.
Automotive
How they are deciding which cars to buy:
* Most viewers say their attitude towards buying diesel cars has changed due to taxes, with many now not considering them as an option
45%
Bought their last car new
55%
Bought their last car second hand
67%
Have bought a car from a dealership
50% Have sold a car through a dealership
77% Would consider petrol for their next car, making it the most popular option
45% Are open to more environmentally friendly electric and hybrid cars
How they are influenced by brands and advertising:
* One in four are looking to buy a car within the next few months
* Ford is the number one brand considered for the next car, although Vauxhall, Toyota, and Volkswagen are in the top five
* Tried and tested brands top the list when it comes to buying new cars
45%
Say TV advertising would be the most effective medium to build trust with car dealerships
1/7
Believe TV can help them pick one car dealership over another
⅓
Say TV advertising helps them to decide which models to consider
44% Are open to inspiration when it comes to buying a new car
44% Would feel confident buying a new brand of car
30% Agree advertising could build trust with car dealerships
Related resources
Suzuki Vitara arrives in style on Saturday nights
Suzuki Vitara arrives in style on Saturday nights
Suzuki's Journey with Saturday Night Takeaway and Ant & Dec
Suzuki's Journey with Saturday Night Takeaway and Ant & Dec
