Ant and Dec’s Saturday Night Takeaway & Morrisons

Morrisons was looking for a package that allowed it to get full value from the sponsorship of Ant & Dec’s Saturday Night Takeaway and to reach families at home on Saturday nights.

ITV delivered to Morrisons a unique a 360-degree package comprising:

  • Broadcast bumpers
  • Full in-store licensing and activation through a consumer promotion, offering customers the chance to win 1000s of prizes each week, meal deals and other value-led promotions
  • Online and social presence through competitions and Facebook games
  • A full talent endorsement by Ant & Dec including TV adverts

This partnership has allowed Morrisons to deliver significantly higher impact and ROI, whilst increasing engagement with its customers and staff.