Chanel: A Grand Entrance
Chanel No.5's advert reflects the brand's passion about fashion, fantasy and of course the allure of fragrance. But for the latest iteration by the award-winning Baz Luhrmann, the story is underpinned by a focus on today's real women.
Though the film's star, Gisele Bündchen, has a far from standard lifestyle herself, Luhrmann says that the supermodel's own set of responsibilities represent the balancing act we all undergo on a day-to-day basis.
Naturally, Chanel wanted a very special moment in which to launch a very special advert so ITV recommended a Proud to Present partnership in order to create that superbowl moment.
Chanel teased viewers with 10sec glimpses on the ad with a call to action at the end with the full ad premiere date and time.
The full ad launched on the 18th of October during the star-studded, glamorous Jonathan Ross show and took over the entire break.