ITV is totally focussed on helping businesses of all shapes and sizes to grow. Right now, it’s even more crucial that brands are able to test and invest with confidence. Our Business For All programme is a stepping stone both for brands considering advertising on TV for the first time, and also for encouraging the return of brands who’ve been away for some time. It’s a partnership based on a substantial like-for-like value incentive, so that you can experience the effectiveness of ITV for your business at a lower cost, enabling you to measure the impact and scale up using ITV as a result. We have supported over 75 brands over almost 5 years.