AO.com sponsors BGT

Online electricals retailer, AO.com announced today that it has signed a sponsorship deal with ITV, FremantleMedia UK and Syco Entertainment to sponsor the forthcoming 11th series of our Saturday night hit show, Britain’s Got Talent.

The exclusive deal is a first for AO.com and includes on-air and mobile companion app sponsorship plus multi-platform activation over the shows audition stages, live shows including multiple digital assets.

The comprehensive licensing package, will see a brand new creative, The AO.com Green Room. Delivered by commercial production company, The Mob and directed by BTAA winning comedy & performance director, Sarah O’Gorman, the creative will form AO.com’s new idents and will bring to life the surprising backstage moments that happen at the show.

AO.com will be using the sponsorship to demonstrate how it brings unexpected moments to its customers through its exceptional service, similar to the feeling that the ITV show brings to its viewers. The deal was struck by AO.com’s media agency, MediaCom North.

“We are really excited to be partnering with one of the biggest shows on ITV. This is a major investment in the AO brand to enable us to bring the AO Way to so many more UK customers. Our mission is to be the best European electrical retailer by being exceptional in the moments that matter for our customers as Britain’s Got Talent is for their viewers. The alignment with Britain’s Got Talent is the perfect springboard and we are excited to be working together with such a great team on the project.”

John Roberts , AO.com Founder

Andrew Kirkcaldy, AO.com Brand Director stated:

“From day one, the partnership between ourselves and Britain’s Got Talent has felt like the perfect fit. Britain’s Got Talent continuously gives its viewers the unexpected and AO.com aims to always go above and beyond with its extraordinary service. By joining forces, we are looking forward to creating some amazing and surprising moments together.”

Jason Spencer, Business Development Director at ITV, said:

"We are thrilled to be working with AO.com as sponsor of Britain's Got Talent. AO.com is a fast- growing, ambitious company and we look forward to activating the many varied elements of this new partnership across all of ITV's and AO.com's platforms to turbo charge their business."

Jayne Stephens, Head of Brand Partnerships at FremantleMedia said:

“We’re delighted to be partnering with AO.com and look forward to working closely with them in bringing to life the AO Green Room creative and unexpected moments through all internal and consumer facing touchpoints of the campaign.”

This year’s series will see judge favourites; David Walliams, Amanda Holden, Alesha Dixon and show creator Simon Cowell returning for the 6th year in a row. The presenters will once again be the inimitable pairing of Ant and Dec. The show will air on ITV this Spring.