Beautifully Crafted Drama

ITV3 is the home of beautifully crafted drama. With dramas ranging from Downton Abbey to Midsomer Murders, it is a very special place to be.

Our ITV creative team wanted to capture the essence of the ITV3 in the latest set of idents, establishing the channel as the curator of our collection of dazzling dramas. The team have done this wonderfully by hand-crafting drama scenes, making paper models and filming animations to sit in a series of bell jars. The result is stunning - take a look at the making of the idents and the final idents themselves below.

We hope you like them as much as we do!