ITV launches Cadbury Milk Tray Man Ad

ITV Proudly Presented the brand new Cadbury ad on ITV during Saturday's The X Factor.

Set in the Altai Mountains over the Mongolian Steppes, the film is a set to dramatic reworking of the iconic Milk Tray theme music and finishes with the classic line "And all because the lady loves Cadbury Milk Tray".

Firefighter Patrick McBride, who was awarded the role over 20,000 other applicants, features in the 90-second spot as part of ITV’s Proud to Present series.

Steve Rich, marketing manager at Mondelez International, said: "We’re really excited to be bringing our new Milk Tray Man, Patrick McBride, onto screens nationwide for the first time with this new ad.

"He is the perfect example of the modern Milk Tray man with his caring, daring and thoughtful personality. We look forward to seeing how audiences receive his debut performance and the campaign as a whole."