ITV Launches Mobile First Web Experience

ITV today announced the launch of its new and improved website, The redesigned site transforms the user experience for digital content around ITV’s portfolio of programmes, launching with This Morning on Friday 6th September 2013 with further programme sites to launch in due course.

The new has been optimised for use on mobiles and tablets, offering viewers a truly multiplatform experience. The device agnostic web application serves as a digital accompaniment to ITV’s linear content, giving users the opportunity to navigate through news and features on whatever device they choose, wherever they choose.

The new site also offers a centralised destination for second screen experiences across ITV’s portfolio of programming, delivering a fully interactive experience for fans. This enables users to access additional content for the programmes they are watching including interactive tools such as live polls, competitions and games.

Conversations on social media platforms will also be highlighted as part of the new site and seamlessly integrated into the news stream. All content can be easily shared with friends via Twitter, Facebook and Google+.

Julian March, Director of Online, said: “We are delighted to be the first broadcaster to be launching a truly mobile first web experience to accompany our fantastic portfolio of programmes. The new will be the second screen for our shows, and is available on any device - be it tablet, mobile or desktop. We believe the platform will give viewers new ways to get closer to the programmes they love, and we look forward to rolling out engaging and interactive content for our audiences.”

ITV will be working closely with its advertising partners and sponsors to develop and trial new advertising formats and commercial opportunities for

The new site has been created in partnership with digital innovation and service design experts, Made by Many.