ITV Premieres Brand New Capital Ad
Global launched a brand new Capital advertising campaign on Saturday (27th August) during the launch of this year's X Factor.
The star-studded campaign promotes an 'Only On Capital' message at its core. In 60-second and 30-second fly-on-the-wall TV spots, Capital gives a real glimpse behind the scenes at both their studio HQ and at Capital's Summertime Ball in June with never before seen footage.
Some of the world's biggest music names including Justin Bieber, Ariana Grande, Little Mix, Will.i.am, Calvin Harris and Years & Years appear in the campaign alongside Capital presenters Dave Berry, George Shelley, Lilah Parsons and Roman Kemp.
Premiering as part of our Proud to Present initiative, the ad kicked off with a bespoke intro from ITV before launching in to the new creative.
Adam Johnson, director of marketing at Global, said: “We know our listeners love getting a glimpse of what really happens behind-the-scenes at Capital. For the first time, we wanted to show what really happens on air and off air in a way that only Capital can. The first X Factor show is one of the most hotly anticipated TV events of the year and the ideal platform to launch the campaign.”