The Only Way is Marbs / Ministry of Sound "Marbella Sessions" Integration
We're excited to announce the promo has arrived for the the on-air product placement (PP) for Ministry of Sound's "Marbella Sessions" album in the last series of "The Only Way is Marbs".
The deal ran across 2nd June and 5th June episodes which were the highest rating shows for the channel, with the following included as part of the PP deal:-
- PP of music from the album during key scenes
- PP of 3 verbal references to the launch party by Lauren Pope who was personally DJ'ing at the event
- PP of incidental shots of the Ministry of Sound Marbella Sessions branding at the event itself
- contextual placement of Marbella Sessions airtime around the key episodes, first in break
- Sponsored tweets from cast accounts (Ricky and Lauren) talking about the party and album as well as the main TOWIE account whilst the PP was on air
Biggest excitement of all was that the album went from no. 5 to no. 1 in the iTunes chart during the course of just the second episode featuring the launch party! Watch the video below.
More results to follow......