Paul Gilshan, ITV's Director of Commercial Marketing & Research celebrates his favourite ads

Paul Gilshan, Director of Commercial Marketing & Research, ITV gives us his top 3 favourite ads which has inspired him over the years.

Guinness - 'Good Things Come To Those Who Wait'

I love an advert that can tell a brilliant story in a few seconds (60 in this case). It's so well produced and the twist in the end is up there with The Usual Suspects! Good things do come to those who wait.

The Guardian - 'Points of View'

An absolute classic - gutted that I fell for it!

Irn Bru - 'Snowman'

A brilliantly funny christmas ad that ties in perfectly with the heritage of this brand and makes me smile everytime I watch it.

At ITV we're passionate about adverts and want to celebrate our favourite ads of all times. Over the next few months, we'll be showcasing which ads have made us laugh out loud, shed a tear or just told a really amazing story. Get in touch and let us know your favourite ad.