RWC 2015 - Week 9 - On-air campaign
At ITV we are proud to be showing every game of the Rugby World Cup live in the UK and from a consumer point of view our primary focus is to ensure that as many viewers watch and enjoy the tournament across ITV platforms as possible. We've therefore set out to make our marketing campaign as inclusive as possible, reaching out to non-rugby fans as well to get them excited about the sporting spectacle to come.
Through the London Olympics, we know what a positive effect sport can have up and down the country when big sporting events are on our doorstep, and this is something we are building on for Rugby World Cup.
We want everyone from England, Scotland, Ireland and Wales to back their nations and help their teams get the job done.