Watch Switch - download the app

Exciting new show Switch has a downloadable app written into the show

Set in the heart of Camden, ITV2’s brand new show Switch follows the lives of four normal girls – who just happen to be witches.

No black cats or broomsticks here though – the girls are modern witches who use their mobile phones to cast positive spells. We see Jude, Stella, Hannah and Grace go through the usual relationship mishaps, career catastrophes and wine-related disasters, but while their magic doesn’t always go to plan, their friendship goes from strength to strength.

Fresh, current and cheeky, this wickedly funny comedic drama starring Lacey Turner (EastEnders) and Hannah Tointon (The Inbetweeners) was commissioned by Angela Jain, the ITV Commissioner of Digital Channels.

A television first...

And for the first time, accompanying the show will be an innovative storytelling mobile app, which gives viewers a unique view into the private life of one of the show's key characters. Our audience will be invited to keep their devices handy during each broadcast – and off air – as there is more magic than meets the eye.

There are a number of really unique brand partnership opportunities around this product, putting brands' message directly into the hands of the people most engaged with this fabulous new show – so keep your eyes peeled for the Camden Coven, coming this autumn on ITV2.