BVOD: The Bigger Picture

ITV & Channel 4 have come together to showcase the power of Broadcaster VOD via Project Firefly, an award-winning joint research project, which for the first time, brings together broadcaster’s First Party Data sets to validate claimed behaviour and determine advertising exposure.

ITV & Channel 4 have come together to showcase the power of Broadcaster VOD via Project Firefly, a brand new joint research project which, for the first time, brings together broadcaster's First Party Data sets to validate claimed behaviour and determine Effectiveness: Broadcaster VOD vs LinearBroadcaster VOD is Brand Safe, Premium, engaging and viewable environment