“Euro 2020 is a golden opportunity for brands to score with the public - but our research shows half the ads on TV leave them flat. Effective ads don't just give people a lift, they benefit the bottom line. We're over the moon to be helping ITV reward effectiveness, new ideas and enthusiasm with this competition. It's a chance for creative brands to showcase their work on one of the most coveted stages in UK advertising. May the biggest feelings win!”Jon Evans, CMO at System1.